How To Manage Multiple Social Media Accounts In One Tool

How To Manage Multiple Social Media Accounts In One Tool Wouldnt life be a whole lot easier if you could just manage multiple social media accounts in one place? Imagine removing the hassle of logging in and out of every social network and profile, remembering how often to post to each network and when (and if you did or didnt), and setting reminders to write, approve, and post social messages without a defined process. Your imagination is probably filling up with rides on unicorns over rainbow bridges at the sheer thought that managing multiple social media accounts doesnt have to be an organizational nightmare. But its true- your dream of getting organized can become a reality. And you dont need a  unicorn (as cool as that would be).  So today, lets take a look at how to manage all of your social media in one place. How To Manage Multiple #SocialMedia Accounts The Easy WayConsider this a step-by-step guide to: Organize your social media management to help you share faster than ever Create one clear version of the truth for all of your social media accounts and messages Plan all social media in one place to finally keep your sanity with social media while you manage everything else Lets do this. 1. Gather All Of Your Profiles Into One Social Media Accounts List Chances are, you have a handful of profiles on a bunch of different social networks. And to boot, some of these social media accounts are your companys profiles, while others are your  personal professional profiles. The first step to manage all of your accounts easily is to create a master social media accounts list that you can later enter into the tool where youll manage all of your social media in one place. How To Manage Multiple #SocialMedia Accounts The Easy WayAt this point, youre not looking for anything fancy- use a napkin, spreadsheet, or Google Doc to simply list out every one of your business social profiles. Make a list of  your companys: Twitter handles Facebook page Facebook groups LinkedIn company profile Google+ page Pinterest profile Next, create a social media accounts list for your personal profiles where youll share your companys information. Write a list of your #socialmedia accounts. Then find the tool to post to all of them.Personal professional profiles are often on LinkedIn and Twitter where youve built relationships with your followers to share your companys content- along with industry niche content. Again, make a list of  your personal accounts across your networks: Twitter handles Facebook profile Facebook group LinkedIn profile Tumblr blog Pinterest profile Easy, right!? Your next step is to find the  app that supports  your social  media accounts to help you manage all of them in one place. Takeaway: Build a comprehensive list of all of your social media accounts. Make one column for your business profiles and another for your personal professional profiles to which youd like to maintain private access  (so your team cant post to your profiles). Recommended Reading: How To Improve Your Social Media Management In 30 Days 2. Create A Checklist To Find Your App To Manage Multiple Social Media Accounts At this point, youre pulling together a checklist of requirements to help you choose the tool that will work best for your unique needs. Here are a few requirements to kick off  your checklist  as you search for your app: Manage All Social Media In One Place Use the  list of social media accounts you just created to help you find a tool that supports those networks. The goal here is to find a tool thatll eliminate the hassle of logging in and out of social networks and profiles. For example, if you use Twitter, Facebook, and Pinterest to reach your audience, find a tool that will help you  post  to those social networks. Separate Your Business Accounts List From Your Personal Accounts It makes sense to share access to your business social media accounts with the rest of your team. But you probably want to keep your personal profiles private while still getting the benefits of bonus traffic from those accounts. Find a tool that helps you keep your privacy- so only you can post to your personal profiles- while giving  the right team members access to your companys accounts. That will help you stay organized by managing all of your social media accounts in one tool while avoiding any *surprises* on your personal profiles. Get and stay organized with a social media project management tool like . #bloggingKeep Your Team Accountable With Historical  Logs Know exactly who  posted what,  when they posted it, and which accounts they posted to. A historical  log to help you see changes, edits, and what was eventually posted will help you  keep the team accountable for reaching deadlines while keeping you organized. Get Organized With  A Social Account  Workflow Chance are, your campaigns run on  multiple social media accounts. Find a system that helps you define a workflow to make your content creation and approval process painless while also helping you and your team stay organized. Manage everything in one app rather than doing it in a few.This way, you can manage everything in one app  rather than  maintaining a separate project management tool. If youre creating a social media campaign, youll need some help from your team to write social messages, design awesome social media images, schedule your  messages, and approve your campaign. A workflow built into your tool- right where you create your social media content- will help you stay super organized with the entire process. Recommended Reading: How To Quadruple Your Traffic With A Social Media Editorial Calendar Customize Roles For Different Team Members To View Social Messages Sometimes, its nice to help certain people in your company see social messages but not let them edit your hard work. Have a plan to keep  those nit-pickers out of your social media messages  by letting them just see whats going on without letting them change your  projects. Features like this help with approval processes for those folks in your company who just want to see everything going out. Recommended Reading:   How To Assemble A Content Marketing Team For Your Blog How To Create The Best Content Ever With Your Cross-Functional Team See All Messages For Every Account On One Social Dashboard A great tool will help you plan the messages  youll share to each social media account before your  content publishes. Imagine creating an entire social media posting schedule for a blog post or landing page a week before your content is set to launch. Youd avoid  the last-minute promotion frenzy, strategically plan your social messages, and get super organized. Find a tool that allows you to see all your messages on one social dashboard.Find a tool where you can see all of your messages for your own content- and curated content- on one social dashboard. For example, social media editorial calendars serve as a perfect  way to see every message youre planning for every single account- including  messages that are already published and those that you will share in the future. This type of social dashboard is handy because you can visually see the times, days, networks, and specific accounts in an at-a-glance view. Takeaway:  Use these requirements as a starting point, then define a complete list of features youd like your social media account manager tool to have. Create a checklist of your requirements  to help you find the app that is the right fit for you. 3. Commit To Managing All Social Media In One Place Since youre looking for a solution to manage multiple social media accounts in one place, Ill fill you in on a little secret: can help you do just that. is a content and social media editorial calendar that combines blogging, content marketing, social media, and project management all into a single tool. Its perfect for managing all of your social media in one place- and will help you get super organized. Lets explore how to use  Ã‚  to remove the time-sucking hassle of managing multiple social media accounts: Manage  Every Profile From Your Social Media Accounts List Integrate the accounts on your list into . Simply log in to your social networks, then connect each of your accounts with a couple simple clicks: From here, youll have a complete list of your social media accounts all in one place. Now all you need to do is check which accounts youd like to remain private so only you have access to share content to those accounts: So now you have one list of social media accounts you manage, yet they are separated into public and personal profiles: Whats cool is that  the rest of your team can also have personal profiles that only they see, too. That means all of you  get the benefits of privacy and still get lots of traffic from employee advocacy. Win-win! Organize Your Social Media Content Creation And Approval Process Chances are, if youre focusing on social media, youre also creating awesome content. So why not plan to share to your social media accounts in the  workflow youre  already using? For example, on a  blog post like the one youre reading right now, youd probably like to share to multiple social media accounts. So create the blog post first, then collaborate with your  team to plan how youll share the content on social media. You can now organize your social media content creation and approval process.This is what your  workflow might look like in : Now  simply follow the workflow step by step.  And when your team has questions  or progress updates along the way, they can check off their tasks and use comments to fill you in. Start by  writing  your messages in using social helpers: Then schedule your social messages for every account using the social queue.  Since you wrote your messages in social helpers, you dont need to copy and paste, but instead, simply write the tag into new messages to easily reuse what youve already written: And finally, add in images and graphics into your social messages with the image selector: Now you have a social dashboard  view of all the messages scheduled on  all of your social media accounts for a single campaign- complete with days and previews, and  best time scheduling so you will get the most engagement possible for your content: If Your Social Media  Approval Process  Gets Advanced If your workflow requires some higher-ups to see your content for approval (but lets just say you dont want them to edit your hard work), you can let them see your progress with custom roles. Just  build a custom role in , then add them to your team and assign them that role: You can also  keep everyone accountable (and keep those big wigs happy) by knowing exactly who did what, when they did it, and to which social media accounts they sent messages with security and access logs: Use One Social Dashboard To See  Messages For Every Social Media Account At this point, you have a full list of all of the messages for every social media account for a single campaign. Thats a terrific view to understand how youre sharing a specific blog post- or any piece of content, really. What if there was one social dashboard that let you see all your social media accounts? When you step out of the view of working on just one piece, however, its natural to want to see every message youll send to every one of your social media accounts. So what better way is there to do that than with a calendar that shows you the specific date and time your messages will send? At this point, you can see when certain days have more social messages scheduled than others- and to which accounts- so you can easily drag and drop messages from any account from one day to another. That will help you avoid bombarding your followers with too many messages while consistently connecting with them to get the most engagement. Use Your App As Your Personal Social Media Organizer Whatever tool you choose as the app to manage your multiple social media accounts, make sure it helps you eliminate  the  tediousness of using multiple tools to complete the work that one could really help you do. Think of your app as your very own personal social media manager.Heres another way to think about this: You could manage your social media accounts with multiple tools, but consolidating and automating at least some parts of your process will help you get organized, stress a whole lot less, and save a ton of time. And if seems like a great place to get started to manage your social media accounts, take advantage of the 14-day free trial to get your feet wet. I promise you, its the tool Id  use if I were in your sopping  shoes. :) (I know sorry about the lame jokes.)